In today’s rapidly evolving business landscape, having a clear AI strategy is essential for survival. As Dr. George Westerman from MIT observes, “Technology changes quickly. Organizations change much more slowly.” This fundamental disconnect, which he calls “Westerman’s Law,” lies at the heart of why so many AI initiatives fail to deliver on their transformative promise.

The Hard Part

The hard part of AI implementation is transforming the way your organization does business. Technology provides zero value to your company. What you do with the technology is what creates that value. This is why successful companies don’t “invest in AI”. They invest in business problems that AI can help solve.

Without a clear strategy, organizations risk:

• Wasting resources on technology that doesn’t address real business needs
• Falling behind competitors who are transforming their operations
• Creating resistance from employees who fear AI will replace them
• Failing to manage the risks associated with AI implementation

Strategic Implementation

Effective AI strategy requires balancing innovation with risk management. Rather than attempting massive transformations, successful organizations pursue smaller, incremental changes that build capabilities for larger transformations over time.

This approach allows companies to:

• Start with business problems, not technology solutions: Identify specific challenges AI can address
• Build capabilities gradually: Develop organizational readiness through “small t” transformations
• Focus on human-AI collaboration: Design systems that augment human capabilities rather than replace them
• Manage risk proportionally: Scale risk management capabilities as AI applications expand

How Mbitai Can Help You Develop Your AI Strategy

At mbitai, we understand that AI strategy is about business transformation. We partner with you to develop a clear, business-driven AI strategy that delivers real value.

Our approach includes:

• Strategic Assessment: We help you identify the business problems where AI can deliver the most value
• Capability Building: We work with your team to develop the skills and cultural readiness needed for successful AI implementation
• Risk Management: We help you establish governance frameworks that balance innovation with appropriate risk controls
• Implementation Roadmap: We guide you through incremental transformations that build capabilities for larger changes over time

As Westerman says, “The more stuff you do, the more stuff you find to do.” With Mbitai as your partner, you’ll navigate this journey systematically, building on each success to create a truly AI-enabled organization.

Ready to develop your AI strategy? Contact Mbitai today to begin your transformation journey.

Sources

1. Westerman, George: “Integrating Generative AI Into Business Strategy” - 2025 MIT Bangkok Symposium
2. MIT Sloan School of Management: “Dr. George F. Westerman, Principal Research Scientist, Senior Lecturer”
3. MIT Office of Open Learning: “Global Opportunity Forum”
4. MIT Industrial Liaison Program: “2025 MIT Bangkok Symposium”